The Business of Self-Publishing Picture Books: Two Literary Agents Weigh in
/Back in 1901, aspiring writer Beatrix Potter was frustrated with rejection letters from publishers, so she “privately published” 250 copies of her first book for distribution to friends and family. Within a year, The Tale of Peter Rabbit was picked up by Frederick Warne, one of the publishers that had originally turned it down. It is now one of the bestselling and most beloved children’s books of all time.
In Potter’s day, the phenomenon of self-publishing was rare and expensive, so much so that the first printing of The Tale of Peter Rabbit did not include color illustrations. Today, writers looking to self-publish have several platforms to choose from; Amazon’s KDP Kids, BookBaby, Blurb, and Lulu Jr. in particular are ideal for picture book writers.
I asked literary agents Erin Murphy and Susan Hawk their thoughts on self-publishing children’s books and what the future of the picture book might look like.
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